THE SPIRIT OF MANCHESTER DISTILLERY
NATIONAL ACCOUNT MANAGER – ON TRADE (Groups & Wholesale)
The Spirit of Manchester Distillery has been on quite a journey since we launched our first product in
2015. Having started in Seb and Jen’s dining room, in which we produced 25,000 bottles of
Manchester Gin in the first 18 months, we now occupy Six Grade II* listed railway arches in the heart
of the city with a further 5,000 sq ft storage facility. Our arches on Watson Street, house one of
Manchester’s most exquisite cocktail bars, Three Little Words, and we have become “one of the
country’s most popular brands” according to Master of Malt.
And we’re not stopping there…
From our beginnings with gin, we’ve added vodka, rum, vermouth, absinthe to our range and have
just started laying down our new single malt English Whisky, One Point Six. We’re fiercely
independent with a family ethos at our core and we’re looking to add to our growing team.
We’re looking for a hungry, driven individual with a passion for spirits and the drinks industry to join
our hugely successful sales team. Reporting to the Sales Director, you will be responsible for
expanding the distribution, SKU penetration and sales of our portfolio across our National &
Regional On Trade customer base. We are committed to training and investing in our team, so those
joining will have the opportunity to become WSET qualified within the first year of joining with
further opportunities to experience other areas and grow within our business.
Key Roles & responsibilities
• Help deliver the on-trade wholesale and On Trade channel strategy, implementing it in line
with business objectives
• Support the Sales Director and deliver against the account plan for each customer on your
ledger
• Deliver against the budgeted growth targets for your channel
• Create and deliver ongoing opportunities for sales growth in your channel, whether that be
with new customers, SKU penetration, NPD or rate of sale
• Raising the profile and maintaining the reputation of The Spirit of Manchester Distillery
• Support the SD in implementing agreed plans and providing excellent customer service to
the existing customer base to build customer loyalty and drive mutually beneficial growth
• Curate, manage and maximise impact at point of purchase driving visibility and rate of sale
• Where required deliver liquid & brand engagement to create advocacy for our brands and
deliver added value for your customers, including representing the distillery at channel and
customer trade shows, business events and hosting customer tastings
• Develop, enhance and implement processes where appropriate, to enable us to better
service the on-trade
• Work closely with all levels within the distillery and our on-trade customers to ensure that
they are well informed relating to brand activation and provided the full suite of tools to
deliver against agreed activations and plans
• Supporting the wider business to ensure all customer requirements are met
Who you are
• Passionate and knowledgeable about the drinks industry with an enthusiasm for spirits
• Previously held a national account role within the UK On Trade alcohol industry
• Experience gained within the spirits industry or a sound working knowledge of the spirits
category would be beneficial
• A proven track record of working with customers in the on-trade sector, operating at a high
level within groups and / or wholesale with demonstrable knowledge of their customers and
their growth levers.
• Solid commercial acumen, numerical skills and attention to detail and an ability to
confidently communicate to different levels of stakeholders, with confidence talking about
category, trends and brands
• Ability to manage deadlines, prioritise workloads and thrive in a fast-paced exciting
environment
• Confident to work independently, responsibly, and to collaborate with individuals and teams
• Self-motivated, well-organised and willing to get stuck in to help others
• Looking to join a growing business where you can really make a difference
• This role is field-based and will require nationwide travel; therefore, a full UK driving licence
is required
• Expected to be in the office 2 days per week
If this sounds like something you’d like to be part, please email your CV and covering letter to
careers@spiritofmanchester.co.uk explaining why this role is for you. Please note the covering
letter is required to be considered for this role.
